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Best Sellers | | Home The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line | |
|  | |  | | | The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line | | | | | | | |
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| | Features | STO-247769781603424776Brand New Item / Unopened ProductWorkman Publishing
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| | Description | It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.
First, determine the right price for every item — not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy.
Then it's on to selling. The boom in indie craft fairs and sites such as Etsy ("Your place to buy & sell all things handmade") is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair.
For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships.
Wrapping everything up with media advice and tips on how to get the word out, The Handmade Marketplace is the sales and marketing bible that today's crafters need. | |
| | Product Details | | Author: | Kari Chapin | | Paperback: | 224 pages | | Publisher: | Storey Publishing, LLC | | Publication Date: | February 27, 2010 | | Language: | English | | ISBN: | 1603424776 | | Product Length: | 7.48 inches | | Product Width: | 6.62 inches | | Product Height: | 0.58 inches | | Product Weight: | 0.74 pounds | | Package Length: | 7.32 inches | | Package Width: | 6.46 inches | | Package Height: | 0.71 inches | | Package Weight: | 0.75 pounds | | Average Customer Rating: |  based on 69 reviews |
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| | Customer Reviews | Average Customer Review: ( 69 customer reviews )
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Most Helpful Customer Reviews
81 of 81 found the following review helpful:
 Helpful if you are starting out or a long time professional artist Feb 19, 2010
By Mary Anne Davis
"artist"
Making a living as an artist is hot topic these days. Tricky at best, it is an elusive career choice but very desirable none the less. Kari Chapin's down to earth, savvy advice strips away much of the mystery, whether you are knitting hats for babies or painting images to reproduce and sell on Etsy. She has brilliant insight into a variety of ways of approaching marketing, especially helpful insights into online avenues. Some longish passages (thank you!!) by Grace Bonney (Design Sponge*) and Holly Becker (Decor8), 2 of the most popular art and design blogs online, clarify how to pitch a product. Building any sort of business is difficult. Making things and selling them may be the hardest, particularly if you are in love with what you do. Kari makes it a step by step process that might just help you succeed.
71 of 72 found the following review helpful:
The craft/indie bible for the next 10 years Mar 05, 2010
By M. L. Risley
Beyond being a super cute and attractive book, Kari's Handmade Marketplace will no doubt be the craft/indie business bible for at least the next 10 years. Questions about business cards? Social marketing? Selling wholesale or consignment? Using Etsy, Artfire or other online venues? It's all there, plus cute illustrations, stories told in the first person by today's most promising artists and crafters, and bits of information crammed into every nook and cranny. I get bored easily and rarely read a reference book cover to cover, but this one I did and have gone back and read parts twice. Highly recommended for those starting out in the business and to those with experience (I've been selling for over 5 years and found loads of good tips in Kari's book). This book should be on every crafters bookshelf.
60 of 62 found the following review helpful:
This book is awesome! Mar 04, 2010
By Kathy Hardy
"Dornick Designs"
I purchased this book initially because Emily Martin [The Black Apple] did some of the illustrations and I simply adore her and her work. But then when the book arrived, I could not put it down. I've been selling my jewelry on the internet for 6 years now and this little 210 page book would have been worth it's weight in gold to me back then. What has taken me years to figure out on my own, is within the charming little pages of this book. A MUST have for anybody making and selling art and crafts these days. I would highly recommend this book. You will not regret purchasing it, I can promise you that. The references and links themselves are worth the cost of the book. You'll love it ~ I promise! Kathy Hardy ~ Dornick Designs ~ [...]
21 of 22 found the following review helpful:
 Well Written but Hardly Revolutionary Feb 16, 2011
By J. Baker
The Handmade Marketplace is clear and concise with beautiful layout and illustrations. However, for anyone with business acumen or working knowledge of internet resources, there is not much new to be found here. Readers who are unfamiliar with podcasts, blogs, Facebook, Twitter, etsy (and the like), etc. will likely find guidance here. I was amused that the only platform that I have no experience with whatsoever because I have no interest in it (Facebook) the author presumes that *everyone* reading the book has so much knowledge about that there's no need to dwell on it too much. From growing your business to incorporation to accounting to craft fairs, this book is comprehensive and well written (and I found it to be a quick read), but bear in mind that if this is not the first thing you've read about crafting your craft business, you're not likely to stumble across much new information.
19 of 21 found the following review helpful:
A delightful book that makes selling your work seem easy, natural and fun! Mar 10, 2010
By Wendy Boutsianis
"ragtags on Etsy"
I own many books on getting my wares to market but had yet to get my efforts off the ground. I'd always felt that something was missing in the equation. THIS book is what was missing. Chapin finds a way to make selling your wares feel natural, easy and comfortable. I no longer feel that offering my work to the public is an overwhelming chore.
Chapin integrates social networking, web shops, and blogging information that brings you up-to-the-minute without feeling like it is artificial self-promotion. Her ability to outline the natural progression from my studio to global exposure is amazing! Her guidance brings results that are exciting, community building, supportive, and inspiring.
I would highly recommend this book to everyone who has had a hard time getting their sales efforts off the ground. I would also recommend this book to those who have sold in traditional outlets but have yet to find a way to get more exposure to grow.
See all 69 customer reviews on Amazon.com
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